09/06/2023
THE NOYTECH CASE: HOW TO KEEP BUSINESS IN RUSSIA
After the mass withdrawal of foreign companies from the Russian market that started in March 2022, many companies decided to stay in the country and were faced with the need to quickly change their name and appearance.
If the rebranding process normally takes several months to a year and a half, in the extreme situation many had to make a momentous decision and adapt in a matter of weeks. That would be fine, but it is clear that a series of plastic surgeries will have to follow to fix the brand.
It was nice to see that our client took the rebranding very seriously and, despite the tight deadlines, made the right and sensible decisions that will save them time and money in the future.